Audience: Intended for doctors and their treatment coordinator.

Event Date: January 29, 2025

The Art of Case Presentation

As the landscape of private practice continues to evolve (both organically and because of outside forces), our ability to help patients understand the true value of comprehensive treatment becomes ever more critical. In addition, while we all understand the importance of marketing and generating new patients for the health of our practices, we often fail to realize the patient sitting in our chair today is the most likely to accept comprehensive treatment if we paint the picture for them correctly. To do this, we must grasp the true barriers to comprehensive care in our patients’ decision-making process. We can no longer rely on anecdotal examples when it comes to case presentation. Everything we do clinically is evidence-based, and our individual approach to educating our patients must be rooted in science and statistics as well. We will look at the findings of a recent study—Patients’ Path to Dental Care Purchases—and utilize it as the basis for developing more current methodologies to help patients understand and commit to the care they need. Utilizing numbers from your own practice (so this applies directly to your world and your patients), we will examine various information delivery techniques. These techniques will account for generational differences as well as differences in demographics, financials, buying behaviors, and patient objections, as we create the necessary tools to increase real case acceptance in our practices.

Upon completion of this session, attendees should be able to:

• Present treatment plans to patients, recognizing typical objections to treatment and how to overcome them.

• Understand patient behavior of differing generations.

• Understand how credit works and how they (they who?) can

  benefit.

About Sameer:

Sameer Bhasin, VP of Alliance at CareCredit, is dedicated to working with dentistry’s key opinion leaders and leading educators. One of Sameer’s key initiatives is to gather the latest insights, ideas and practical tools presented at dental meetings and conventions. To help increase recommended patient care, Sameer shares these best practices with CareCredit’s community of more than 120,000 enrolled dental providers.
Prior to his current role, Sameer acquired more than a decade of front-line business practice experience in his position as Practice Development Manager and subsequently as Regional Sales Manager. Sameer earned his MBA from the University of the Incarnate Word, San Antonio, Texas, where he currently resides.